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Source document· March 17, 2026

Boards protected CEO bonuses as tariffs threatened business. Now, as Iran disrupts trade, CEOs may get more protection

View original at finance.yahoo.com
Boards protected CEO bonuses as tariffs threatened business. Now, as Iran disrupts trade, CEOs may get more protection When Apple CEO Tim Cook and his executive team received their performance targets for fiscal 2025, the board set a modest bar for bonus payouts…
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  • Tariffs had unexpected magnitude on financial results and incentive calculations after goals had been set

    60% confidence
  • Committee focused on underlying business performance rather than absolute growth rates when setting targets

    60% confidence
  • Calendar year companies approved 2026 goals about two or three days before Iran news broke, giving no opportunity to incorporate conflict into goal setting

    60% confidence
  • If companies make adjustments and give executives big payouts during significant layoffs, the optics would be seen negatively in the press

    60% confidence
  • Committee set goals that reflect strong financial results commensurate with projected business and economic conditions

    60% confidence
  • Companies setting targets with their budget still align them to what finance thinks is achievable

    60% confidence
  • Companies will look for precedent in how boards responded to Iraq invasion in 2003

    60% confidence
  • The intent when goals are set is to account for what is in and out of executive team's control and set realistic goals

    60% confidence
  • Some improvement in weak performer bonuses is due to business improvement, but companies also softened the blow through various compensation techniques

    60% confidence
  • Companies that made tariff carve-outs last year might still consider using that lever this year if tariffs significantly impact them

    60% confidence
  • Uncertainty about Iran conflict duration makes it like looking into a crystal ball

    60% confidence
  • Target incentive goals should be achievable but stretch to align executive pay with shareholder experience

    60% confidence
  • Tariff adjustments reflect net impact after management actions including shifting 30% of manufacturing from China to Southeast Asia and Mexico

    60% confidence
  • Companies can widen performance curves and adjust targets to make it easier for executives to earn bonuses

    60% confidence
  • Boards are having conversations about approaches they might consider at year end regarding Iran conflict impact

    60% confidence
  • Board set fiscal 2025 performance targets at same level or below prior year's results citing 'trade policy' and 'uncertain macroeconomic outlook'

    60% confidence

Data points we hold from this source

HP Inc. · manufacturing shift percentage30 percent
HP Inc. · bonus payout percentage67.3 percent
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